Whanau
Project
Whanau is a place where sport, wellbeing and community come together to help people grow, connect and feel good.
A space to go beyond performance, discover your potential and feel part of something bigger.
My Role
Creative Director & Interior designer
Creative Direction &
Brand Strategy
Defining the creative vision and visual language of the brand, developing the core concept and shaping the communication strategy for Whanau’s rebranding.
Copywriting &
Brand Messaging
Developing brand narratives, key messages and tone of voice to translate Whanau’s identity, values and vision into clear, consistent and engaging communication.
Visual Design &
Digital Communication
Designing print and digital assets, developing social media content, and creating teaser campaigns to build anticipation and introduce Whanau’s new brand identity.
Interior Design & Project Coordination
Developing the interior design concept and project renders, overseeing the construction process and coordinating external collaborators to ensure consistency between the creative vision and its physical execution.
