The Aehra Project
AEHRA is an Italian ultra-premium electric automotive brand based in Milan, redefining the future of mobility through the meeting of Italian design, advanced engineering and next-generation electric technology.
With a vision that challenges traditional automotive conventions, AEHRA creates vehicles that combine sculptural forms, innovative materials and exceptional attention to detail, bringing together the emotional appeal of Italian automotive design and the possibilities of sustainable mobility.
My Role
Creative Director
As Creative Director, I was responsible for shaping AEHRA’s visual identity and communication across multiple touchpoints.
I developed key brand assets and distinctive visual elements, defined the tone of voice for corporate communications and presentations, and translated the brand’s vision into a consistent creative language.
My role also included conceptualising and overseeing professional photoshoots, creating visual content, graphic materials and communication assets, ensuring every detail reflected AEHRA’s ambition, innovation and premium positioning.
