Triumph
Sprint Race Design
My Role
Graphic & motorcycle designer
I’ve always been passionate about motorcycles, and I’ve competed in a few international races. But sprint racing is a whole different story.
Performance matters, of course, but a motorcycle’s design is what captures the audience’s attention and stays in their memory.
A unique, distinctive bike doesn’t just stand out on the track, it makes a statement.
Below, you’ll find the sketches and rough concepts I developed throughout the creative process, leading up to the final design.
Why Triumph?
Ever since I was a kid, I’ve seen Triumph as a motorcycle brand for true enthusiasts. Classy, timeless and elegant, yet capable of delivering outstanding performance when pushed to the limit.
A perfect balance between heritage, style and raw power, a combination that has always made Triumph stand out to me.
