I developed the brand identity and rebranding, from logo design to a cohesive visual language that blends street culture with a clean, elegant and minimalist aesthetic. I defined a distinctive colour palette and created a wide range of visual assets, including social media content, posters, menus, promotional materials and merchandise.

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A key element of the project was the creation of a custom gorilla mascot, designed to become the brand’s visual companion throughout the customer journey. From communication and promotional materials to the in-store experience, the character adds personality, consistency and recognisability to every touchpoint.

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The result is a distinctive and versatile identity that balances urban attitude with refined design, creating a memorable brand experience both online and offline.