Unleash the power of the runner. One race, zero limits.
ENDLESS ENERGY • ADIDAS EVENT • BOOST YOUR RUN •
THE CONCEPT
The “Endless Energy” event turns urban running into a multisensory experience. Inspired by Boost technology, the concept celebrates the endless energy every runner brings to the streets, connecting the heartbeat with the rhythm of the city.
The concept is built around non-Newtonian fluid, a material that becomes momentarily solid under impact and pressure, allowing runners to move across its surface. But the moment they slow down or stop, the fluid gives way, trapping them like quicksand.
An experience that challenges runners to keep moving, turning momentum into their only way forward.
PHASES
01
TEASER PHASE
Urban activations and light installations that build anticipation for the energy about to hit the streets.
02
ENGAGEMENT APP
Digital challenges and performance tracking to build up energy ahead of the big day.
03
LIVE EVENT
The live finale: an immersive race into an Adidas shaped swimming pool in the heart of the vibrant metropolis. Different level of difficulties based on the measure of the selected pool.
04
gadgets
A minimal yet highly practical gadget.
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05
keep going
Once the race is over, users can keep the experience alive by challenging our brand ambassadors. An app that keeps you moving.
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